A factual story can elevate or discredit your business, telling a story is not as easy as you think, but the truth is;
Imagine yourself participating in a workshop whereby you have to make a speech on the importance of websites for businesses to a crowd of over five hundred Entrepreneurs. While preparing your speech, you storm into a room, full of serious grey suits, bragging about their corporate missions.
And there you are on stage ready to start your speech, and then you start with a joke to relax the atmosphere. You introduce yourself, by asking a question “how do you intend to change Your industry with your business?”
Very often small businesses don’t see the importance of a website for their businesses. With everything being digital these days, acquiring a website is having a competitive edge over your competitors since it increases credibility and more importantly increases revenue.
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A recent study states, 35% to 40% of all small business don’t own a website. Here are some reasons why you might have to change your perspective about owning one.
1. Promote and sell products and services
To be competitive in the market Place, you must increase your brand awareness and conversion rate, you need a website to reach those objectives.
A website will help you provide photos and descriptions of your products or services.
You will also have to demonstrate why your customers must go for your products or services and the value added when consuming your product as compared to your competitors.
2. Improve your advertising Effectiveness
With recent improvement in technology, most businesses seize this opportunity to advertise online. Having a website will enable visitors to check your site for information they desire to acquire.
Consequently, your products or services will gain more exposure. Since on your site, you must give detailed explanations of different products and services for customers and visitors.
3. Easy access to new customers.
Reaching and increasing your customers is easy when you have a website for your company. Your customers will easily refer your business to their friends.
A website will not only be used to search for information it will equally be used as a marketing tool to increase brand awareness.
4. Improve productivity
You have constantly spent time explaining the importance of your products and services when customers or visitors wish to know more about it.
With a website, less time is spent on explaining the different products and services you are offering thereby increasing your productivity since this information is accessible all the time online.
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5. Expand your market
It allows your business to break through geographical barriers. By the time customers or visitors have access to an internet connection through any device, they can easily have access to your website around the world in spite of your location. Thus expanding your market and promoting your business.
